First car accident

Someone say, all car driver would face one same thing sooner or later, that is a car accident. I used to worry and nervous, can’t imagine how my first car accident will look like. I am sure of one thing that no one like it, same like me too.

This morning, My car got hit by followed car from sudden brake. The first moment I heard the crash sound, I feel a bit shock, sad and try to accept what will going on, waste of time and also money. But after first discuss with the driver who ride the car which hit mine, while I am going to call the Insurance, he ask me to take a look at the crash position again. It look like nothing happen to my car except only the car ID tag. So, he try convinced me to let him go due to my. Car seem not effect any. I know that it’s not the best choice to let him go like that but I think it’s may not worth my time, go to work late and risk for other accident in the middle of the dark road, so I agree and we both separate.

After I arrive at the car park, I have time to see the crash position behind my car more clear under bright light. I found tiny distort of the body but the color still not impact and a bit damages on the black plastic. At first, I am sad that my car got these first damages by other people (other than I did it myself for 2-3 times), but I feel happy to know that I am still ok and these damages are very less compared to what I used to see other people got. I first think that today is a bad day, but now I think today is the good day that I did not get any harms from the car accident create by other people out of my control.

Drive carefully and wish you’re safe, my readers.

Why I not buy online?

I have a discussion with my friends that generate thought on why they not buy online which make me excite and can’t sleep without writing it due to I afraid to forget it in tomorrow morning.

Trial and Trust are 2 keys in my findings. Discount on online shopping, if not high enough like 50%-70%, can’t make people to risk buying online for the first time. But if they have tried it once and “pass all the worries”, it will make they buy online again if the discount is worth the effort, this time discount no need to high like the first time. Continue reading Why I not buy online?

Premium experiences coffee shop above premiums at Dean & Deluca


Premium is the positioning we frequently imagine our product to has. One way to stay at the premium level should be giving an unique experience.

If we talk about premium coffee, I believe many people will think about Starbucks, me too. The comparison between things also be one key to figure out which is more premium. This will make sense if we compare Starbucks and Dean&Deluca. It’s clearly that Dean’ was seem to be more premium when compared to Starbucks, why? Major reason from me is because it only has one branch in Bangkok, compared to Starbucks xx branches, if not exceed 100 aleady. Second should be the food that freshly made by themselves rather than order from the hotel. Third maybe the unique decoration and space with high ceiling. Last but not least maybe the Place that Dean&Deluca stay togethger with the signature Mahanakorn project, the new construction of tall building with unique design in Bangkok.

If you are fans of Starbucks premium coffee & experiences. You should come to try Dean & Deluca once, and let’s share. 😉

Election war is also another Consumer hunting war!


Here come again the times that we will see lots of Election stand boards all around Bangkok (if not all around the country). Sometimes it’s fun to see collections of each candidates. Some of them has more marketing in mind like the one I want to mentioned here, K.Chuvit. Most of the times, I see that K.Chuvit’s stand boards are interesting (and sometimes fun to see). Differ from other candidates that usually show his/her faces with the most happy moment and confident version, but for K.Chuvit most of them are nervous, angry and serious faces.

Continue reading Election war is also another Consumer hunting war!