All posts by jarern

Simple guy who interest in reading business and marketing books.

Cheap rates Chat war against BlackBerry

From success of BlackBerry chat, aka. BBM, make the BlackBerry brand not just business brand anymore. When I look around department store (yes, Paragon) or BTS sky train, I will see at least one young boy/girl typing BlackBerry chat in hands. However, BlackBerry has released the cheaper model like the Curve 8520 followed by current Curve 3G model which cost only 12,xxx THB, the monthly fees still a bit too high for many of young students.

That’s leave the room for others to come grab the opportunity and compete with BlackBerry. So, the key to compete is point to the monthly fees, above are both jFone and Nokia who partnered with mobile operators to offered 39 THB and 29 THB per week for unlimited chat. Why can’t BB? Let’s see how RIM fight back.

What’s happen at the Kloset?

I have passed Kloset shop ( at Siam Center on last Saturday, Dec 4, 2010. I see a lot of people queueing in front of the shop! What happen? No any sale sign. They let around 10 people to go into the shop per round. I heard some teens who walk passed saying with laugh to his friends that “It seem they give free Krispy Kreme to the customers” 😀 (I feel like that too).

Continue reading What’s happen at the Kloset?

First time with BlackBerry Torch 9800

I just accidentally bought my new BlackBerry Torch 9800 last Saturday (Dec 4, 2010) from Paragon itself, not AIS or dtac shop. It was from new official distributor of RIM in Thailand name “SiS” (, big distributors of big brands like HP, HTC and Apple in Thailand (Did you know? : All Apple products you find inside Paragon and The Mall itself are all from SiS – oh!).

Continue reading First time with BlackBerry Torch 9800

I am a writer

I am a writer. I love to blog. I like to express my thought from the things I have experienced in life, which included the places I have visited, the ads I have seen, the magazines I have read. I like to take photo from it too. To capture it in digital format would help less the paper I will use, and let other people to take it instead of me, hope to help the environment from that. Things I written will related to my interests like advertising, technology and gadgets, social, economic but less on political, I’ll try to be out of that.

Wrote on Nov 22, 2010 @ Starbucks SCB Park