I have passed Kloset shop (http://klosetdesign.com) at Siam Center on last Saturday, Dec 4, 2010. I see a lot of people queueing in front of the shop! What happen? No any sale sign. They let around 10 people to go into the shop per round. I heard some teens who walk passed saying with laugh to his friends that “It seem they give free Krispy Kreme to the customers” 😀 (I feel like that too).
After I call one of my best friends, who should know this female clothes designer brand, I got some clues. I also ask from the shop staff. This is my conversation.
Me: Excuse me, what happen in there? Is it a sales promotion?
Staff: No, sir. Not a sales. It just our new design of the fabric.
Me: O.o ! How cost of it, please?
Staff: 890 THB per one sheet (shoulder cover fabric) *Not exceed 1,000 THB as I remembered
This is look like something almost every people buying, the shoulder cover fabric (?) click here.
So, I got conclusion that it should be a trend for these girls (some are women) to have the latest style of Kloset shoulder cover fabric. Did you got one? 😀
As a Marketer:
I think this is another success Thai designer brand who can bring people to queue up this much just to buy their products. A proof that not only iPhone4 (gadgets) and Krispy Kreme (food) can make this happen.
It should be from the perfect matched of key factors like
- the brand perception to their target customers itself,
- their sweet spot price that exactly match their customers affordable price (not too expensive to buy one for university students and first jobbers),
- their unique of the products (all fabric design are from the designer creation) and
- some of Thai nationality feeling (we love support Thai cool designer!).
Clapping for the rise of Thai designer! 🙂